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Paid Social Ad Campaign

Who this is for: Performance marketers, media buyers, and agency teams running paid video campaigns on Facebook, Instagram, TikTok, and YouTube.

Paid social video demands volume and speed. You need multiple variants — different hooks, different lengths, different aspect ratios — to test what works and scale what wins. ACT3 AI lets you produce a full campaign's worth of variants from a single project. Credits are consumed per render — see Credits to understand costs before you batch-generate.

What you'll do, in order​

1. Define your campaign structure before producing​

A paid social campaign is not one video — it's a matrix. Plan your variants upfront:

  • Hook variants — 3 different opening 3 seconds testing different angles
  • Length variants — 15s, 30s, 60s from the same creative
  • Format variants — 9:16 vertical for feeds, 16:9 for YouTube, 1:1 for Instagram
  • Audience variants — Same product, different personas speaking to different benefits

2. Write a modular script​

Write the core video first — usually 60 seconds. Then identify where you can swap in different openings, different benefit statements, and different CTAs. This modular structure lets you create 10 variants without writing 10 scripts. Use the script editor to duplicate and modify scenes quickly.

→ How to use the script editor

3. Build shared assets once — reuse everywhere​

Create your sets, cast your actors, and set your visual style once. Every variant uses the same assets. Changing the script or a few shots produces a new variant in minutes, not days.

→ How to create a set → How to create a digital actor → How to set visual style

4. Create your hook variants first​

The opening 3 seconds determines whether a paid social viewer watches or scrolls. Test radically different approaches — a question, a surprising visual, a bold claim, a relatable situation. Generate these first and assess before building out the rest.

→ How to set up a shot

5. Use tags to organize variants in the project​

Tag your shots by variant name — "Hook A," "Hook B," "15s cut," "female persona." This makes it easy to batch-render a specific variant without touching others.

→ How to tag shots for batch operations

6. Export every format from the same project​

Export 9:16 vertical for TikTok/Reels/Instagram, 16:9 for YouTube pre-roll, 1:1 for Instagram feed. All three from the same project, each at the right resolution and codec.

→ How to export for delivery