Creating a Brand Video
Who this is for: Marketing managers, brand strategists, content leads, and agency producers who need a polished video that represents a company, product, or campaign.
A brand video tells the story of what a company stands for. It's not a product demo — it's an emotional statement. In ACT3 AI, you script the narrative, define the visual style, and generate the footage without a production crew.
What you'll do, in order
1. Write or import the script
Start with your brand narrative — mission statement, customer story, origin story, or campaign concept. Paste it into the script editor or import a finished doc. The AI can expand a rough copy brief into a full structured script.
→ How to expand an idea into a script → How to import a script
2. Set the visual style to match your brand
Define the overall look before generating a single shot. Upload brand reference images — your existing campaign photography, brand guidelines moodboard, or a film that captures your aesthetic. Set the color temperature to match your brand palette.
3. Create sets that look like your brand world
For each scene, create or select a set that fits the brand's world. Upload location photography from your brand's physical spaces, or describe the environment in detail and let the AI generate it.
4. Cast talent that represents your audience
Create digital actors that look like your target customer or brand ambassador. Upload reference photos if you have a specific look in mind. Assign them to the characters in your script.
→ How to create a digital actor → How to cast an actor in a scene
5. Build shots that feel cinematic
Brand videos live or die on visual quality. Use wide establishing shots to set the world, close-ups for emotional moments, and slow camera movement to convey premium quality. Set lighting to match the brand mood — warm and inviting or clean and modern.
→ How to set up a shot → How to set up scene lighting
6. Add voice-over or on-screen dialogue
Brand videos often use a narrator's voice over a montage. Add narration as a voice track at the scene level, or write dialogue into the script for on-camera talent.
→ How to add narration or voice-over
7. Assemble and review the cut
Watch the assembled video end to end. Check that the narrative arc lands, the pacing feels right, and the visual consistency holds throughout. Regenerate any shots that don't fit.
8. Export in the formats you need
Export a 16:9 version for YouTube and your website, a vertical 9:16 cut for social, and a high-quality ProRes master for broadcast or archival. All from one project.